If you really pay attention to commercials (instead of just watching them on autopilot) you'll see that most of them help to make us feel good about their product but at the same time horrible about ourselves. Kind of like religion.

Look closely and you'll always see the person who chooses the advertiser's product is usually:

- Younger, thinner, prettier, cooler, better dressed, has a better looking partner, more composed, full head of hair, bigger boobs, laughs like Ricardo Montalban, etc...

The less desireable person in the ad always is wrong and chooses the other less-worthy product. Now you might say that it is good marketing for advertisers to associate their product to these sexy images but the price you pay is that you get to hear the message (over and over thousands of times) that GOOD & WORTHY & ATTRACTIVE is associated with that list of qualities above and if you happen to be, by any chance:

- Older, heavier, don't look like Ken & Barbie, anxious/depressed/, not rich enough to buy the best clothes, a less than perfect partner, balding, flat-chested, skin problems, glasses, a voice like Erkle or any other imperfections at all then that means that YOU are also a LOSER just like the characters in the commercials who choose the 'other' product.

We get this message over and over thousands of times since we are young and it is hard to combat let alone be aware of it working on us. We start to feel like 'less' and look up to pretty people and become depressed and anxious to make ourselves perfect. How perfect? As perfect as a Euro-dude who just spent 6 hours at the spa manicuring his whole body to tell female tourists at night that 'zey are ze most beautiful sing in ze vorld and it is ze first time zey feel zis way ... honest'

Watch commercials more closely and see.

BTW ... I wonder whatever happened to my champion the WHERE'S THE BEEF LADY.

- RR